In today’s digital world, it is common for anything and everything to be done online. While this can be a great thing for communicating with friends and family, it poses a whole other set of problems for landlords. Because the internet is such a big place, it can be hard to really set yourself apart from the crowd when it comes to rental property listings. Luckily, this is where digital marketing can come in handy, because you can do a few things to help you boost your visibility online and find the perfect tenant!
Determine your focus and market to them
Before you start your marketing strategy, take a few minutes to figure out who your perfect tenant would be. Are you trying to find families to move into your home, empty-nester baby boomers looking for a condo, or millennials to rent an apartment? No answer is the wrong answer, but it is important to figure this out in the beginning so you can hone in on the specific demographic and market to them. The age group of your perfect tenant depends on the right marketing strategy; you may have to go the social media route with the younger audience, or direct mail marketing with the older audiences, for example.
Because communication is at the heart of our digital lifestyle, it is absolutely crucial that every marketing technique you use relates back to smartphones. This means optimizing your website for mobile use. It is important to know that just because you have a website, it doesn’t always mean the website will load on a smartphone. Going digital, like having an online rental application form, can make the rental process easier for tenants who are always connected to their phones.
In addition, it is also a good idea to put your listings on every single rental property application available; your goal is visibility, visibility, visibility. The more you put yourself out there, the better the chances a good tenant will come your way.
Social media is great because it is not only a great method of communication, but it is completely free to use! Boosting your brand and creating brand awareness will be your goal when using social media; after all, clients are more likely to choose a landlord when you have a presence online because this equates to being trustworthy. Plus, social media platforms such as Instagram and Facebook allow you to target different geographical areas so you can pinpoint exactly which neighborhoods you’ll want to focus on.
Digital content is important, but nothing packs a punch like having video content of your different properties. Usually, landlords tend to keep their entire property a secret until the prospective tenant comes for a tour, but this doesn’t have to be the case if you have a video of what your space looks like! A high-quality video will work wonders in creating a taste of what you have to offer and can build tenant curiosity.
Use client testimonials
Building trust online can be hard, so show potential tenants just how wonderful you are to work with! Post some quotes and client testimonials from previous and current tenants on your website and your social pages to give potential renters peace of mind that working with you is a great choice. Additionally, you can offer a word-of-mouth referral promotion for current tenants who bring you new, potential renters!
With these tips in mind, promoting your real estate properties couldn’t be easier. With some dedication and creativity, be prepared to watch your online presence grow!